She sued Tinder, founded Bumble and now, at 30, is the CEO of a $3 billion dating empire
Story by Sara Ashley O’Brien, CNN Business, December 29, 2019
Bumble founder Whitney Wolfe Herd is used to bucking traditions.When she launched the female-focused dating app in 2014, which requires women searching for heterosexual matches to make the first move, some were skeptical it would take off. But Wolfe Herd’s vision — that the app actually would empower women to make their own choices, rather than burden them with it — caught on. Bumble has become a household name and has grown to include services beyond dating, including professional networking and finding new friends.
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